Guinness World Record

BUPA set the world record for the largest number of people simultaneously playing hopscotch.

 
Nissan Fully Charged Tour
 

Chillisauce was asked by Nissan to create the UK media launch of the Nissan LEAF, the first 100% electric purpose-built family car. Nissan wanted an opportunity to showcase the car and network with journalists while conveying the key brand messages.

 
Press Launch

Hyundai asked that the Journalists were made aware of all the planet-friendly features of this vehicle and to showcase it in a fun and creative manner alongside the refreshed i10 models

 
Teambuilding for NIKE in Amsterdam

We had staff from NIKE's EHQ Central and Eastern Europe (CEE) team, who had recently been grouped together building giant letters in Amsterdam that ended up doing a tour of Europe.

 
ix35 Press launch

We created a unique and daring press launch for the Hyundai ix35 that would appeal to car journalists and demonstrate the USP’s of the car. Hyundai say the ix35 was the most successful launch of any new Hyundai vehicle in the UK market!

 
Feed the homeless

The JWT FInance team asked us to organise a charitable team building event to combine the learning of new skills with 'give something back' day...

 
Working and communicating as a team

Weight Watchers wanted a fun and memorable team building event for their business leaders based at head office, s to encourage the staff to see the benefits of working as a team and to enable them to communicate effectively together.

 
Offsite meeting with a bit of a surprise

Airbus asked us to organise a teambuilding event for their senior team with an overnight stay and evening entertainment. They wanted the event to incorporate a range of challenging and different team building exercises that would promote team spirit and motivate whilst enabling staff to trust each other, get to know each other and achieve together.

 
The finest client entertainment

We created an event that had the improve on previous years where they had been to France and London sampling top restaurants and sailing yachts. The groups’ demographic was mid 50’s, all male and their only request was, no Golf!

 
 
Stud & Stable Staff Awards

For the second year running BHA asked us to deliver their prestigious Stud and Stable staff awards, from filming the stings to creating the set.

 
Overseas incentive

We needed a destination less than 2hrs from the UK that could provide fantastic daytime and evening activities. We chose Amsterdam, mixed in a treasure hunt and a meal at Jamie’s 15.

 
Back to back awards

EMAP wanted a creative solution to deliver their Sustainable Communities awards with the venue and set re-used where possible for the Ground Engineering awards the next day to reduce costs.

 
Mad Hatters Tea Party

The team at Bain & Co were throwing a big Alice in Wonderland themed conference at Syon Park for 320 staff. They had the outfits and the ideas, but there was one thing they were missing, the creative thinking…that’s where we came in.

Nissan Fully Charged Tour

 
 

Categories: Experiential marketing events | Product launches & Press events

Members of the UK motoring media, as well as writers from local and national papers were invited to drive the new Micra, as well other models in the range, at the Nissan Fully Charged Tour. The event visited three locations around the UK, giving around 60 journalists, as well as 30 fleet specialists, the chance to get behind the wheel.

The tour was given the ‘Charged’ name to hammer home the message that this fuel-sipping model in the Micra range has a supercharged engine under the bonnet.

To give the media corp the chance to try other ‘charged’ models in the Nissan range, the press team also took along the world fastest four seater, the turbo charged GT-R, the new turbo charged Juke DIG-T as well as the electrically charged LEAF.

But it wasn’t just the cars that were charged up, all the food at the event was designed to give the journos a boost and there was even a smoothie making bike, where hacks could crush their own drinks using pedal power.

Nissan Car Launch Presentation (1 of 9)

Journalists viewed presentations on iPads and once they’d finished they could ‘supercharge’ their minds with some brain-training games.

The event was a huge success and is hoped will generate a number of reviews for the range in media across the UK.

Tom Barnard, Nissan communications director, said: ‘The event was very well received. The journalists like the fact it was done a little differently and we got our messages across about the cars and our innovations. We’re looking forward to seeing the coverage in the coming weeks.’

“We have really enjoyed this tour, again the combination of some great ideas and slick delivery have made this a popular event for the press to attend and enhanced the value for Nissan”.  Bicknell adds.

 
© Chillisauce 2012