Categories: Experiential marketing events | Product launches & Press events
Members of the UK motoring media, as well as writers from local and national papers were invited to drive the new Micra, as well other models in the range, at the Nissan Fully Charged Tour. The event visited three locations around the UK, giving around 60 journalists, as well as 30 fleet specialists, the chance to get behind the wheel.
The tour was given the ‘Charged’ name to hammer home the message that this fuel-sipping model in the Micra range has a supercharged engine under the bonnet.
To give the media corp the chance to try other ‘charged’ models in the Nissan range, the press team also took along the world fastest four seater, the turbo charged GT-R, the new turbo charged Juke DIG-T as well as the electrically charged LEAF.
But it wasn’t just the cars that were charged up, all the food at the event was designed to give the journos a boost and there was even a smoothie making bike, where hacks could crush their own drinks using pedal power.
Journalists viewed presentations on iPads and once they’d finished they could ‘supercharge’ their minds with some brain-training games.
The event was a huge success and is hoped will generate a number of reviews for the range in media across the UK.
Tom Barnard, Nissan communications director, said: ‘The event was very well received. The journalists like the fact it was done a little differently and we got our messages across about the cars and our innovations. We’re looking forward to seeing the coverage in the coming weeks.’
“We have really enjoyed this tour, again the combination of some great ideas and slick delivery have made this a popular event for the press to attend and enhanced the value for Nissan”. Bicknell adds.