Guinness World Record

BUPA set the world record for the largest number of people simultaneously playing hopscotch.

 

We organised Nissan's regional tour demonstrating how Nissan think differently about charging their cars.

 
Nissan LEAF
 
Press Launch

Hyundai asked that the Journalists were made aware of all the planet-friendly features of this vehicle and to showcase it in a fun and creative manner alongside the refreshed i10 models

 
Teambuilding for NIKE in Amsterdam

We had staff from NIKE's EHQ Central and Eastern Europe (CEE) team, who had recently been grouped together building giant letters in Amsterdam that ended up doing a tour of Europe.

 
ix35 Press launch

We created a unique and daring press launch for the Hyundai ix35 that would appeal to car journalists and demonstrate the USP’s of the car. Hyundai say the ix35 was the most successful launch of any new Hyundai vehicle in the UK market!

 
Feed the homeless

The JWT FInance team asked us to organise a charitable team building event to combine the learning of new skills with 'give something back' day...

 
Working and communicating as a team

Weight Watchers wanted a fun and memorable team building event for their business leaders based at head office, s to encourage the staff to see the benefits of working as a team and to enable them to communicate effectively together.

 
Offsite meeting with a bit of a surprise

Airbus asked us to organise a teambuilding event for their senior team with an overnight stay and evening entertainment. They wanted the event to incorporate a range of challenging and different team building exercises that would promote team spirit and motivate whilst enabling staff to trust each other, get to know each other and achieve together.

 
The finest client entertainment

We created an event that had the improve on previous years where they had been to France and London sampling top restaurants and sailing yachts. The groups’ demographic was mid 50’s, all male and their only request was, no Golf!

 
 
Stud & Stable Staff Awards

For the second year running BHA asked us to deliver their prestigious Stud and Stable staff awards, from filming the stings to creating the set.

 
Overseas incentive

We needed a destination less than 2hrs from the UK that could provide fantastic daytime and evening activities. We chose Amsterdam, mixed in a treasure hunt and a meal at Jamie’s 15.

 
Back to back awards

EMAP wanted a creative solution to deliver their Sustainable Communities awards with the venue and set re-used where possible for the Ground Engineering awards the next day to reduce costs.

 
Mad Hatters Tea Party

The team at Bain & Co were throwing a big Alice in Wonderland themed conference at Syon Park for 320 staff. They had the outfits and the ideas, but there was one thing they were missing, the creative thinking…that’s where we came in.

Nissan LEAF

 
 

Categories: Experiential marketing events | Product launches & Press events

Client Brief

Chillisauce was asked by Nissan to create the UK media launch of the Nissan LEAF, the first 100% electric purpose-built family car. Nissan wanted an opportunity to showcase the car and network with journalists while conveying the key brand messages.

Our thinking
Drawing on the fact that the LEAF is a 100% electric car, we designed an event that challenged journalists’ assumptions of petrol-dependency. We created the concept of ‘The LEAF Clinic’ to invite journalists to treat their ‘petrol addiction’ and learn more about the car.

Milton Keynes’ thecentre:mk shopping complex was chosen as the site of the event due to the city’s extensive electric vehicle recharging infrastructure and commitment to the Plugged-In Place Scheme.

Welcome to the LEAF Clinic (1 of 10)

The Finer details – the execution
Journalists were welcomed to the clinic by Nissan Nurses before entering the ‘treatment room’.  The presentation by ‘Dr Neesan’ highlighted the benefits of owning an electric vehicle as well as the features of the car.

Sliding doors opened to reveal an F1-style LEAF garage, and each guest was able to drive the LEAF on an indoor route through thecentre:mk mall – all the while surrounded by the retail-happy public. Steering through the open corridors of the shopping centre provided a surreal and memorable experience for the journalists.

The car
Attendees took the LEAF from the shops to the streets on a pre-planned open road test route. The drive included a coffee stop at the New Leaf florist in Olney, where guests were given an air-purifying plant to take home.

Response
The event attracted interest from throughout – and beyond – the UK motoring press. Journalists from the tech and environmental press were also in attendance. The LEAF Clinic effectively demonstrated the benefits of owning an electric vehicle and has resulted in widespread positive media coverage.

 

Visitor view

“The whole event avoided profound cheese. The clinic concept really worked and that’s saying something because it’s difficult to have an original take on subject like this, as it’s such a different technology. The stand, presentations and event really hit the spot and, most importantly, as a creative concept it wasn’t in the least bit naff.”

 
© Chillisauce 2012